A New Look At Electronic Commerce: Unterschied zwischen den Versionen

Aktuelle Version vom 6. Januar 2021, 22:39 Uhr

Among the clearest advantages of an electronic channel, represented by e-commerce sites, is the ability for the company to get in touch with their end-customers without an intermediary.

Therefore the ability to recognize and treat each customer individually in a personalized way (mass customization). Many bank sites ask to their customers to specify their needs or interests; one example is a customer could be excited about financing services, others in asset management services and so on. The result is a customer "profile", which produces a corresponding profile for the commercial offer: consequently the web site reconfigures itself on the basis of the interests declared through the customer and shows only offers that will be presumed to be compatible with his needs.

Direct contact with the market also allows companies to provide better technical details about the product. This relieves sellers from having to answer to customer's questions and permits the product's features and functionalities to be properly presented to customers, something that was not necessarily assured when product illustration is done through intermediaries, as a result of wholesalers and shop assistants.

Through e-commerce, websites marketing messages are presented correctly, the strengths of the products are clearly highlighted to customers and different features compared to competing products can be adequately emphasized.

An essential advantage of direct contact with the customer is the fact that the company can receive real-time feedback from the market.

By studying online purchases produced by customers, the site pages most frequently accessed by users or email messages sent by customers, the company will immediately realize how the market has seen a brand new product. They can react with a brand new advertise campaign. The collection of these facts can be used to quickly correct any errors in marketing. As opposed to using the old information channels, companies should expect to have more possibilities to catch weak but worrying signals.

Through e-commerce Websites trading operations could also be performed more quickly and effectively.

A price change, if approved, may be seen by all at once, avoiding sales clerks or sellers mistakes. A commercial campaign, published on a web page, becomes immediately operational for the entire market, without spending period to align the sales forces to the new directives.

In the case of digital products, the electronic channel ensures the immediate delivery of goods without having to produce a physical copy of the product sent to the customer. Even in the case of physical products sellers can achieve considerable benefits if you could try these out take orders using the web. Requests via the internet arrive in real time to sales management, which alleviates the requirement for one or even more central warehouses, saving in the storage of goods in periphery warehouses.

An extreme effect of electronic commerce may be represented by the reorganization of the commercial sector, with the disappearance of some figures like commercial intermediaries and the restructuring of the supply chain upstream from the manufacturer.

A computer company that receives orders from customers only by an e-commerce website could easily get replenishment orders of computer components to its suppliers and taking delivery of what is only necessary to meet its commitments to customers. This would generate an extremely efficient supply chain by reducing inventory and work-in-process.

A digital commercial network allows for greater flexibility with respect to a physical network. A crowded shop can not attract other customers, whom shall keep away from it.

The Web sites, if properly dimensioned, can handle spikes of visitors without visible degradation of response times (web sites for example Microsoft or Yahoo handle several million hits a day).

The e-shops can also stay open 24 hours a day, seven days every week, answering questions from all over the world without worry or timetables or holidays. Flexibility is additionally in terms of capability to respond to marketplace. Using information gathered in real time through its web sites, the company can modify its proposals, promoting products which have difficulties, making more attractive deals if users indicate weakness in respect to competition. In comparison to a conventional commercial network through which the company proposes more products than the market's demand, for e-commerce it really is the opposite. The market "pulls" as well as the company follows, trying to stimulate demand, but only from the inclinations observed within the market.

The e-commerce also brings new business opportunities

The capability to sell directly online to a wide audience of customers could possibly generate new areas of business. It's, for example, the situation of financial information in the evolution of financial markets (stock exchanges, foreign exchange, etc.). You will discover several Internet providers who joined this business that sell quotes, financial news in real time, or offer possibilities to work online through the stock exchange. In general it's possible to create many information selling services, which customers are disposed to pay. Currently you may subscribe to a market research firm in order to receive studies and research reports from their Internet sites. One area where new services are developing rapidly is tourism. In this particular area, there are numerous Information Providers that make it possible for you to get information about tourist destinations and make reservations at hotels. By way of example, the subsector for skiing holidays is developing a really strong competition on the net between French regions, Swiss cantons and Italian valleys, with very interesting opportunities from tourist point of view.